The Indian Sports Industry is one of the fastest-growing industries in the world at 15% (Source: DataPOWA). With the sporting sector flourishing phenomenally, we need competent professionals to look after the business, management and entrepreneurship side of sports.

Sports Management Course is gradually evolving in India and is mostly unorganized. A study on Skill Gap in the sports sector, by National Skill Development Corporation (NSDC), found that by the year 2022, India is expected to see a massive deficit in human capital for the sports sector. The existing ‘skill gap’ shows the sports industry’s future employability potential. There will be an increased demand for individuals striving towards managerial positions in the industry. Increased involvement of Leading corporates and conglomerates like TATA, Reliance Industries and Hero Motors are now showing interest by endorsing Leagues of Cricket, Hockey and Football. Thus, bringing about a rise in investment as well as producing talents.

The sports industry is evidently expected to grow, considering the success of leagues like the Indian Premier League in cricket, the Indian Super League in football, Premier Badminton League and the Hockey India League.

Career opportunities in the field of sports are unlimited. There are a variety of employment options for athletes as well as non-athletes too. These jobs support the sports industry by providing various services, revenue and sports media content. Some other popular job profiles that candidates can take up in the sports industry are:



Athletic Trainer


Recreation Worker

Physical Education Instructor

Athletic Program Development Director

Sports Information Director

Marketing Coordinator

Physical Therapist

Medical Assistant

Physical Therapy Assistant

Sports Massage Therapist

Sports and Fitness Nutritionist

Sports Physician

Sports Psychologist


Sports News Reporter

Sports Writer

Sports Photographer

Franchise Operator

Personal Trainer

Fitness Director

Umpire/ Referee

With a huge growth projection, a career after the Sports Management course can be fulfilling and satisfying along with the glitz and glamour. Sports and athletics are among the few fields offering handsome pay packages and a chance of fame.


Job Role

Sports Management Annual Salary (in INR)

Sports Manager

4.98 LPA

Sports Agent

5.77 LPA

Sports Analyst

3.09 LPA

Sponsorship Manager

8.50 LPA

Finance and Business Operations Manager

12.67 LPA

Sales Manager

5.04 LPA

Advertising and PR Manager

5.65 LPA

Event Manager

4.66 LPA

Brand Manager

12.42 LPA

Sports Celebrity Manager

4.45 LPA

Merchandising Manager

8.30 LPA


Some of the top companies that hire PGDM in Sports Management graduates are mentioned below in a tabulated format along with the average salary offered:


Name of the Organization


Start Sports

Patna Pirates


Gary Kirsten Cricket India


Sports Tiger



Pitch Vision Cricket Technology

Bayside Sports

Badminton Gurukul

Total Sports & Fitness

Bombay Gymkhana


Sports For All


IPL Franchisees



  • Sports Marketing & Brand Management

  • Global Sports Business
    Financial Valuation in Sports

  • Legal and Tax Aspects in Sports

  • Sports Sponsorship and Event Management

  • Case Study Development

  • Business Simulation

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