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Sports Management Specialisation

Navigating Today's Business World with Tomorrow's Leaders

Why Sports Management in PGDM as a Career Choice???

The Indian Sports Industry is one of the fastest-growing industries in the world at 15% (Source: DataPOWA). With the sporting sector flourishing phenomenally, we need competent professionals to look after the business, management and entrepreneurship side of sports.

Sports Management Course is gradually evolving in India and is mostly unorganized. A study on Skill Gap in the sports sector, by National Skill Development Corporation (NSDC), found that by the year 2022, India is expected to see a massive deficit in human capital for the sports sector. The existing ‘skill gap’ shows the sports industry’s future employability potential. There will be an increased demand for individuals striving towards managerial positions in the industry. Increased involvement of Leading corporates and conglomerates like TATA, Reliance Industries and Hero Motors are now showing interest by endorsing Leagues of Cricket, Hockey and Football. Thus, bringing about a rise in investment as well as producing talents.

The sports industry is evidently expected to grow, considering the success of leagues like the Indian Premier League in cricket, the Indian Super League in football, Premier Badminton League and the Hockey India League.

Job Roles / Career Path in Sports Management

Career opportunities in the field of sports are unlimited. There are a variety of employment options for athletes as well as non-athletes too. These jobs support the sports industry by providing various services, revenue and sports media content. Some other popular job profiles that candidates can take up in the sports industry are:

Athletic TrainerCoach
Recreation WorkerPhysical Education Instructor
Athletic Program Development DirectorSports Information Director
Marketing CoordinatorPhysical Therapist
Medical AssistantPhysical Therapy Assistant
Sports Massage TherapistSports and Fitness Nutritionist
Sports PhysicianSports Psychologist
SportscasterSports News Reporter
Sports WriterSports Photographer
Franchise OperatorPersonal Trainer
Fitness DirectorUmpire/ Referee


Facts & Figures | Jobs, Salaries and Top Recruiting Companies

With a huge growth projection, a career after the Sports Management course can be fulfilling and satisfying along with the glitz and glamour. Sports and athletics are among the few fields offering handsome pay packages and a chance of fame.

Job RoleSports Management Annual Salary (in INR)
Sports Manager4.98 LPA
Sports Agent5.77 LPA
Sports Analyst3.09 LPA
Sponsorship Manager8.50 LPA
Finance and Business Operations Manager12.67 LPA
Sales Manager5.04 LPA
Advertising and PR Manager5.65 LPA
Event Manager4.66 LPA
Brand Manager12.42 LPA
Sports Celebrity Manager4.45 LPA
Merchandising Manager8.30 LPA


Some of the top companies that hire PGDM in Sports Management graduates are mentioned below in a tabulated format along with the average salary offered:


Name of the Organization
KheloMoreStart Sports
Patna PiratesIMG
Gary Kirsten Cricket IndiaDNA
Sports TigerCEAT
DecathlonPitch Vision Cricket Technology
Bayside SportsBadminton Gurukul
Total Sports & FitnessBombay Gymkhana
TurfParkSports For All
IPLIPL Franchisees

Specialization Module – 3 | Supply Chain Management

Sports Marketing & Brand Management

Global Sports

Financial Valuation in Sports

Legal and Tax Aspects
in Sports

Sports Sponsorship and Event Management

Case Study Development

Business Simulation