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Digital Marketing Specialisation

Navigating Today's Business World with Tomorrow's Leaders

Why Digital Marketing as a Specialization?

Digital marketing is a career that has plenty of room for techs, creatives, and business people. There are so many avenues that you can follow; it’s best to focus on one or two things that you do best, then you can always learn more from there. If you have a business or communications background, you may want to consider going into management.

This is a field that’s ever-changing and engaging; there’s always something new to learn. And if you work in an agency, you’ll always be working with different clients, which means you’ll probably never get bored.

Top reasons to choose Digital Marketing as a Specialization

Here are a few more reasons to consider this career:

  • There’s a Digital Skills Gap: There’s a growing demand for people with digital skills, particularly for those in the middle-income bracket, specifically soft skills, and according to this study, it’s most pronounced in the US. So, sticking with ongoing training in this area, even if you’re not a complete tech geek, is a good thing to bank on into the foreseeable future.
  • Versatility:If you choose a career path or specialisation in this field and you decide to pivot later, you’ll likely only need a little training in order to make the switch. In this sense, you can build on existing skills while still learning new ones, but still stay in the same field. There’s plenty of choices, here, and ongoing learning opportunities, where different skills fit together in different ways.
  • The Industry is Always Evolving: As the industry grows and changes, there’s always something new and interesting to learn, and you can follow along and learn, whether you’re taking the lead on these initiatives or not. Since there will be a variety of specialists working in a given agency, you’ll likely be working alongside professionals with a variety of backgrounds, with everyone having to come together to build marketing strategies.
  • Earnings: When a job is in demand, that means there’s more opportunity to negotiate remuneration whether you are working in-house or as a freelancer. So long as you “show” your work through the job search process, you’ll be able to bid higher and higher the more experience you get. According to the Creative Group, content writers early in their career will likely start at a salary of at least $45,000 and a new SEO specialist will probably be earning about $50,000 to start.
  • Be Creative:Not only is there plenty of opportunities for creatives to do their thing in writing, design and even video and audio production, there’s also plenty of room for day-to-day creativity in a general sense. You’ll always be having to think of new ways to market products, solve problems, and engage audiences.
  • Work with Different People Every Day: You’re always going to find something new to do in this field – and have someone new to talk to. Whether it’s a new client, a colleague with an interesting specialty, or finding fun ways to engage and expand your audience, anyone with an interest in working with people will do well in the social and business end of this career.

Careers / Jobs Roles in Digital Marketing Sector

These are the few digital marketing jobs that are high in demand now:

  • SEO Specialist
  • Digital Marketing Specialist
  • Digital Marketing Manager
  • Facebook Ads Expert
  • Content Marketing Specialist
  • Social Media Manager
  • eCommerce Specialist
  • SEO Copywriter
  • Email Marketing Specialist

Salary Packages for Digital Marketing Professional

Job ProfilesSalary Range (INR)
SEO SpecialistINR 2.50 Lacs to 15.0 Lacs
Digital Marketing SpecialistINR 3.50 Lacs to 10.0 Lacs
Digital Marketing ManagerINR 4.0 Lacs to 18.0 Lacs
Facebook Ads ExpertINR 3.0 Lacs to 12.0 Lacs
Content Marketing SpecialistINR 2.0 Lacs to 20.0 Lacs
Social Media ManagerINR 1.85 Lacs to 6.0 Lacs
eCommerce SpecialistINR 3.0 Lacs to 10.0 Lacs
SEO CopywriterINR 2.90 Lacs to 7.0 Lacs
Email Marketing SpecialistINR 2.3 Lacs to 10.0 Lacs

Top Recruiters for Digital Marketing Professionals

OxedentUnicef, Spiffy, Boy London, LETO London, TATA Housing
Growth Hackers DigitalDecathlon, Cuemath, ICICI Bank, Vahan, Indian Express
The NineHertzSamsung, Jio, Pepsi, Casio
KinnectSaavn, Indiabulls, Tata Capital, Tide
Web MatriksPicturesly, Caliper, Atlas Driving School, Telkite
MonolithBMW, Malabar Gold & Diamonds, Hero
Techbound InnovationsAmara, Dunes Petroleum, Kernals & Grains, Zahra Tech
Social PulsarOppo, Renault, Wonderla, SBL
BluesteakCoinswitch, Red Cross, Fundfolio, The Muthoot Group
The Viral MafiaTIME, Lakshya, Royal Enfield, Hyundai

Growth of Digital Marketing Sector in India | Facts & Figures

The following stats indicates the size of the Digital Marketing industry in India:

  • 34% of the companies already had an integrated digital marketing strategy in 2016
  • 72% of marketers believed that the traditional model of marketing is no longer sufficient and this will make the company’s revenue to be increased by 30% by the end of 2017
  • In India, digital marketing is growing rapidly, with the Indian digital marketing industry in 2025 expected to be worth $160 billion suggests a Goldman Sachs report.
  • The current scenario is very exciting. There are a growing number of businesses and entrepreneurs who are recognizing the potential of digital marketing and using it to grow their businesses.
  • By the year 2023, the number of dynamic Indian web clients will be around 666 million. As a result of lockdowns in India’s online business industry, Global Data predicts that the market will reach 7 trillion rupees by 2023.

PGDM Module III Specialization - Digital Marketing


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