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Digital Marketing Specialisation

Navigating Today's Business World with Tomorrow's Leaders

PGDM in Digital Marketing


Digital marketing, also called online marketing, promotes brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. A specialized educational program focusing on the complexities of digital marketing is known as a Post Graduate Diploma (PGD) in Digital Marketing.

In today’s digital age, pursuing a PGDM in Digital Marketing is a strategic move for building a successful career. This program covers essential topics such as SEO, PPC advertising, social media marketing, and email marketing, equipping students with the skills to develop effective digital marketing strategies.

A PGDM in Digital Marketing also offers hands-on experience with industry tools like Google Analytics, enhancing practical knowledge. The program opens up numerous career opportunities, with companies offering competitive salaries to skilled professionals. Additionally, the entrepreneurial potential is vast, from starting a digital marketing agency to offering freelance services.

In conclusion, a PGDM in Digital Marketing provides a robust foundation, practical experience, and numerous career opportunities, making it an excellent choice for aspiring digital marketers.

Top reasons to choose PGDM in Digital Marketing as a Specialization

Here are a few more reasons to consider this career:

  • There’s a Digital Skills Gap: There’s a growing demand for people with digital skills, particularly for those in the middle-income bracket, specifically soft skills, and according to this study, it’s most pronounced in the US. So, sticking with ongoing training in this area, even if you’re not a complete tech geek, is a good thing to bank on into the foreseeable future.
  • Versatility:If you choose a career path or specialisation in this field and you decide to pivot later, you’ll likely only need a little training in order to make the switch. In this sense, you can build on existing skills while still learning new ones, but still stay in the same field. There’s plenty of choices, here, and ongoing learning opportunities, where different skills fit together in different ways.
  • The Industry is Always Evolving: As the industry grows and changes, there’s always something new and interesting to learn, and you can follow along and learn, whether you’re taking the lead on these initiatives or not. Since there will be a variety of specialists working in a given agency, you’ll likely be working alongside professionals with a variety of backgrounds, with everyone having to come together to build marketing strategies.
  • Earnings: When a job is in demand, that means there’s more opportunity to negotiate remuneration whether you are working in-house or as a freelancer. So long as you “show” your work through the job search process, you’ll be able to bid higher and higher the more experience you get. According to the Creative Group, content writers early in their career will likely start at a salary of at least $45,000 and a new SEO specialist will probably be earning about $50,000 to start.
  • Be Creative:Not only is there plenty of opportunities for creatives to do their thing in writing, design and even video and audio production, there’s also plenty of room for day-to-day creativity in a general sense. You’ll always be having to think of new ways to market products, solve problems, and engage audiences.
  • Work with Different People Every Day: You’re always going to find something new to do in this field – and have someone new to talk to. Whether it’s a new client, a colleague with an interesting specialty, or finding fun ways to engage and expand your audience, anyone with an interest in working with people will do well in the social and business end of this career.

Careers / Jobs Roles in Digital Marketing Sector

These are the few digital marketing jobs that are high in demand now:

  • SEO Specialist
  • Digital Marketing Specialist
  • Digital Marketing Manager
  • Facebook Ads Expert
  • Content Marketing Specialist
  • Social Media Manager
  • eCommerce Specialist
  • SEO Copywriter
  • Email Marketing Specialist

Salary Packages for Digital Marketing Professional

Job ProfilesSalary Range (INR)
SEO SpecialistINR 2.50 Lacs to 15.0 Lacs
Digital Marketing SpecialistINR 3.50 Lacs to 10.0 Lacs
Digital Marketing ManagerINR 4.0 Lacs to 18.0 Lacs
Facebook Ads ExpertINR 3.0 Lacs to 12.0 Lacs
Content Marketing SpecialistINR 2.0 Lacs to 20.0 Lacs
Social Media ManagerINR 1.85 Lacs to 6.0 Lacs
eCommerce SpecialistINR 3.0 Lacs to 10.0 Lacs
SEO CopywriterINR 2.90 Lacs to 7.0 Lacs
Email Marketing SpecialistINR 2.3 Lacs to 10.0 Lacs

Top Recruiters for Digital Marketing Professionals

OxedentUnicef, Spiffy, Boy London, LETO London, TATA Housing
Growth Hackers DigitalDecathlon, Cuemath, ICICI Bank, Vahan, Indian Express
The NineHertzSamsung, Jio, Pepsi, Casio
KinnectSaavn, Indiabulls, Tata Capital, Tide
Web MatriksPicturesly, Caliper, Atlas Driving School, Telkite
MonolithBMW, Malabar Gold & Diamonds, Hero
Techbound InnovationsAmara, Dunes Petroleum, Kernals & Grains, Zahra Tech
Social PulsarOppo, Renault, Wonderla, SBL
BluesteakCoinswitch, Red Cross, Fundfolio, The Muthoot Group
The Viral MafiaTIME, Lakshya, Royal Enfield, Hyundai

Growth of Digital Marketing Sector in India | Facts & Figures

The following stats indicates the size of the Digital Marketing industry in India:

  • 34% of the companies already had an integrated digital marketing strategy in 2016
  • 72% of marketers believed that the traditional model of marketing is no longer sufficient and this will make the company’s revenue to be increased by 30% by the end of 2017
  • In India, digital marketing is growing rapidly, with the Indian digital marketing industry in 2025 expected to be worth $160 billion suggests a Goldman Sachs report.
  • The current scenario is very exciting. There are a growing number of businesses and entrepreneurs who are recognizing the potential of digital marketing and using it to grow their businesses.
  • By the year 2023, the number of dynamic Indian web clients will be around 666 million. As a result of lockdowns in India’s online business industry, Global Data predicts that the market will reach 7 trillion rupees by 2023.

PGDM Module III Specialization - Digital Marketing


Introduction to Digital Marketing

Search Engine
Search Engine

Social Media Marketing


Web Analytics


Q. What is the Specialization of Digital Marketing?

A. The digital marketing specialization – Content and Social Media opens up a broad range of options from content marketing, social media marketing, copywriting, and influencer marketing, to email marketing. This specialization equips you with the skills needed to create compelling content, engage with audiences on social media, and develop comprehensive digital marketing strategies.

Q. Why Choose a Digital Marketing Course?

A. A digital marketing career provides numerous opportunities across various sectors. One of the many opportunities that digital marketing as a career offers is entrepreneurship. There are numerous entrepreneurial opportunities like starting a digital marketing agency, digital solutions, content solutions, or advertising companies. The versatility and demand for digital marketing skills make it an attractive choice for those looking to innovate and lead in the digital age.

Q. What is the salary of PGDM in Digital Marketing?

A. The salary of a PGDM in Digital Marketing can vary based on factors such as the specific job role, experience, skillset, and the organization. However, according to industry standards, PGDM graduates specializing in Digital Marketing can expect competitive salaries ranging from INR 3.50 Lacs to 20.0 Lacs per annum, depending on the job profile and the company they are employed with. This field offers promising earning potential and ample opportunities for career growth in the ever-evolving digital landscape.

Q. What is PGDM in Digital Marketing?

A. The Post Graduate Diploma in Management (PGDM) in Digital Marketing at Valia School of Management is a specialized 2-year program designed to equip students with comprehensive knowledge and practical skills in the rapidly evolving field of digital marketing. The curriculum combines core management principles with in-depth digital marketing strategies, including search engine optimization (SEO), social media marketing, content marketing, web analytics, email marketing, and more.