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Marketing Management Specialisation

Navigating Today's Business World with Tomorrow's Leaders

Why Marketing Management in PGDM?

PGDM in Marketing Management is an exciting and dynamic field of study. There is both an analytical and creative aspect to marketing management. As analysts, marketers seek to understand why individuals and organizations buy what they do. With the growing sources of detailed marketing transactions data – including smartphones, smart energy meters, automobiles, social networks, emails, and industrial machines that sense, create, and communicate data – using data today is a business imperative.

It is a known fact that ‘Marketing’ happens to be the first choice for most PGDM students when it comes to specialisation.

Top reasons to choose Marketing Management as a Specialization

It is a known fact that ‘Marketing’ happens to be the first choice for most PGDM students when it comes to specialisation. What is the reason why so many students choose marketing as a specialisation? Let’s look at some of them:

  • Most sought after profession
  • Highest Number of Opportunities
  • Fierce Competition
  • Lucrative Career
  • Globalization
  • Fastest Career Growth
  • Higher Retention
  • Edge over others
  • Challenging Assignments
  • Ability to work in a team
  • Group thinking
  • Negotiation Skills
  • Building Brand ‘YOU’
  • Industry Exposure
  • Communication Skills
  • Creativity and Innovation

Careers / Jobs Roles in Marketing Sector

Few jobs to start with a career in Marketing Sector after PGDM in Marketing Management:

  • Sales / Marketing Representative – Entry Level
  • Marketing Coordinator
  • Customer Service Representative
  • New Product Manager
  • Market Research Analyst
  • Content Manager
  • Communication Manager
  • Sales Manager
  • Brand Manager
  • Promotion Manager
  • Marketing Manager / Head
  • Advertising Manager
  • Public Relations Manager

Salary Packages for Marketing Management Professional

Salary is an important barometer of career growth and development. In marketing domain, growth in salary digits can be achieved as and when you gain experience. Here is the bifurcation of salary that is offered to Marketing Management PGDM graduates in general:

Level in organisationSalary (INR in Lakhs)
Entry-Level2 – 10
Mid-Career3.5 – 12
Experienced4 – 15
Late-Career6 – 50

Top Recruiters for Banking and Financial Management Professionals

Some of the significant employers from worldwide organizations who recruit PGDM in Banking and Finance Management are as follows:

  • Merrill Lynch & Co., Inc. – Investment Banking
  • Accenture – Consulting
  • Johnson & Johnson – Corporate
  • Deutsche Bank – Investment Banking
  • American Express – Corporate
  • Abbott – Corporate
  • Microsoft Corporation – Technology
  • Ernst & Young – Consulting and accounting
  • HDFC Bank
  • State Bank of India
  • Hewlett Packard – Corporate
  • com – Technology
  • Fidelity Investments – Investment Management

Growth of Marketing Sector in India | Facts & Figures

The Indian marketing industry is estimated to reach a value of INR 900 crore by the end of 2021, according to GroupM INCA’s India Influencer Marketing Report. The market is expected to grow at a compound annual growth rate (CAGR) of 25% till 2025 to reach a size of INR 2,200 crore. The chances of achieving objectives and goals are greater when a company has an effective marketing strategy in place. Though there is always room for traditional strategies such as targeting the audience through television or radio, the modern consumer is progressively using other methods (the Internet, mobile phones, etc.) to access information. Here, social media marketing is vital, especially in a country like India which is one of the youngest in the world demographically and has a growing broadband market.


Marketing Industry Dynamics

  • Marketers in India typically utilize television, print and the Internet for marketing their offerings. Some key figures related to these sub-segments are given below:
  • The Indian media and entertainment (M&E) industry grew from Rs 728 billion (US$ 11.74 billion) in 2011 to Rs 820 billion (US$ 13.22 billion) in 2012, a growth of 12.6 per cent.
  • Total advertising expenditure (AdEx) across the media sector stood at Rs 327.4 billion (US$ 5.28 billion) in 2012, while advertising revenues grew by 9 per cent.
  • Print continued to dominate, accounting for 46 per cent of the advertising revenue at Rs 150 billion (US$ 2.42 billion).
  • Television led in the M&E industry while new media segments (like animation/VFX) and Films and Music segments also recorded discernible growth. Radio is projected to record a compounded annual growth rate (CAGR) of 16.6 per cent in the period 2012–17, post the roll out of Phase 3 licensing.

Specialization Module – 3 | Banking and Financial Management