Marketing Management Specialisation
Navigating Today's Business World with Tomorrow's Leaders
ACADEMICS
- Financial Management Specialisation
- Banking & Financial Management Specialisation
- Business Analytics Specialisation
- Digital Marketing Specialisation
- Financial Research & Valuation Modeling Specialisation
- Hospitality Management Specialisation
- Human Resource Management Specialisation
- Information System Specialisation
- International Business Specialisation
- Marketing Management Specialisation
- Operations Management Specialisation
- Retail Marketing Specialisation
- PGDM in Supply Chain Management Specialisation
- Sports Management Specialisation
Why Choose PGDM in Marketing Management?
PGDM in Marketing Management is an exciting and dynamic field of study that combines both analytical and creative aspects. Marketers, as analysts, strive to understand why individuals and organizations make purchasing decisions. With the increasing availability of detailed marketing transaction data – sourced from smartphones, smart energy meters, automobiles, social networks, emails, and industrial machines that sense, create, and communicate data – leveraging this data has become a business imperative.
In fact, ‘Marketing’ is often the first choice for most PGDM students when it comes to specialization. For those looking to advance their careers, VSM provides comprehensive PGDM marketing courses in Mumbai and provides training and exposure to the latest industry trends and technologies. By pursuing a PGDM in Marketing Management, students gain valuable skills that are highly sought after in the job market.
The availability of marketing courses in Mumbai ensures that aspiring marketers have access to top-notch education and resources, making it an ideal location to specialize in PGDM in Marketing Management.
Top reasons to choose PGDM in Marketing Management as a Specialization
It is a known fact that ‘Marketing’ happens to be the first choice for most PGDM students when it comes to specialisation. What is the reason and why so many students choose PGDM in marketing management as a specialisation? Let’s look at some of them:
- Most sought after profession
- Highest Number of Opportunities
- Fierce Competition
- Lucrative Career
- Globalization
- Fastest Career Growth
- Higher Retention
- Edge over others
- Challenging Assignments
- Ability to work in a team
- Group thinking
- Negotiation Skills
- Building Brand ‘YOU’
- Industry Exposure
- Communication Skills
- Creativity and Innovation
Careers / Jobs Roles in Marketing Sector
Few jobs to start with a career in Marketing Sector after PGDM in Marketing Management:
- Sales / Marketing Representative – Entry Level
- Marketing Coordinator
- Customer Service Representative
- New Product Manager
- Market Research Analyst
- Content Manager
- Communication Manager
- Sales Manager
- Brand Manager
- Promotion Manager
- Marketing Manager / Head
- Advertising Manager
- Public Relations Manager
Salary Packages for Marketing Management Professional
Salary is an important barometer of career growth and development. In marketing domain, growth in salary digits can be achieved as and when you gain experience. Here is the bifurcation of salary that is offered to Marketing Management PGDM graduates in general:
| Level in organisation | Salary (INR in Lakhs) |
|---|---|
| Entry-Level | 2 – 10 |
| Mid-Career | 3.5 – 12 |
| Experienced | 4 – 15 |
| Late-Career | 6 – 50 |
Top Recruiters for Marketing Management Professionals
Some of the significant employers from worldwide organizations who recruit PGDM in Marketing Management are as follows:
- Procter & Gamble (P&G) – Consumer Goods
- Unilever – Consumer Goods
- Google – Technology
- Facebook (Meta) – Technology
- Amazon – E-commerce and Technology
- Apple – Technology
- Coca-Cola – Beverage
- Nestlé – Food and Beverage
- L’Oréal – Cosmetics and Beauty
- Microsoft Corporation – Technology
- IBM – Technology and Consulting
- Deloitte – Consulting
- McKinsey & Company – Consulting
Growth of Marketing Sector in India | Facts & Figures
The Indian marketing industry is estimated to reach a value of INR 900 crore by the end of 2021, according to GroupM INCA’s India Influencer Marketing Report. The market is expected to grow at a compound annual growth rate (CAGR) of 25% till 2025 to reach a size of INR 2,200 crore. The chances of achieving objectives and goals are greater when a company has an effective marketing strategy in place. Though there is always room for traditional strategies such as targeting the audience through television or radio, the modern consumer is progressively using other methods (the Internet, mobile phones, etc.) to access information. Here, social media marketing is vital, especially in a country like India which is one of the youngest in the world demographically and has a growing broadband market.
Marketing Industry Dynamics
- Marketers in India typically utilize television, print and the Internet for marketing their offerings. Some key figures related to these sub-segments are given below:
- The Indian media and entertainment (M&E) industry grew from Rs 728 billion (US$ 11.74 billion) in 2011 to Rs 820 billion (US$ 13.22 billion) in 2012, a growth of 12.6 per cent.
- Total advertising expenditure (AdEx) across the media sector stood at Rs 327.4 billion (US$ 5.28 billion) in 2012, while advertising revenues grew by 9 per cent.
- Print continued to dominate, accounting for 46 per cent of the advertising revenue at Rs 150 billion (US$ 2.42 billion).
- Television led in the M&E industry while new media segments (like animation/VFX) and Films and Music segments also recorded discernible growth. Radio is projected to record a compounded annual growth rate (CAGR) of 16.6 per cent in the period 2012–17, post the roll out of Phase 3 licensing.
Specialization Module – 3 | PGDM Marketing Management
BRAND
MANAGEMENT
MARKETING
MANAGEMENT
MARKETING OF SERVICES
CONSUMER BEHAVIOUR