Why PGDM in Retail Marketing AS A SPECIALIZATION?

Candidates with a PGDM in Retail Management degree can start a career in client communication, supervisory, sales, merchandise shipment, management and administrative services. Retail management offers more than two million job opportunities across.

• Retail Manager– Retail Managers oversee the daily operations of the store. They are the ones to ensure the smooth running of operations to maximize sales and minimize costs—knowledge of diverse business subjects such as sales, marketing etc. The goal is to manage the store in ways that boost revenues and develop the business.
• Store Manager – Developing store strategies to raise customers’ pool, expand store traffic and optimize profitability. Meeting sales goals by training, motivating, mentoring and providing feedback to store staff. Ensuring high levels of customer satisfaction through excellent service.
• Merchandiser –Merchandisers ensure that products appear in the right store or website, at the right time and in the right quantities. This involves working closely with buying teams to forecast trends accurately, plan stock levels and monitor performance.
• Retail Buyer – A retail buyer is responsible for planning, selecting and purchasing quantities of goods and merchandise sold in retail stores. The source and review existing goods to ensure their products remain competitive.
• Supply Chain Managers –are responsible for overseeing and managing the company’s overall supply chain and logistics strategy and operations to maximize process efficiency and productivity. In addition, they play a crucial role in developing and maintaining good relationships with vendors and distributors.
• Marketing Executive –Marketing executives aim to maximise profits by developing sales strategies that match customer requirements and promote products, services, or ideas. Marketing executives develop and oversee marketing campaigns to promote products and services.
• Brand Manager –A Brand Manager is responsible for adapting a brand strategy for a company’s target market. As the ‘brand guardian’, brand managers maintain brand integrity across all company marketing initiatives and communications and manage a portfolio of products.
• Warehouse Manager –Warehouse managers oversee the efficient receipt, storage and dispatch of a range of goods. Responsible for a vital part of the supply chain process, you’ll manage people, processes, and systems to ensure goods are received and dispatched appropriately and that productivity targets are met.
• Merchandising Manager –Being a Merchandising Manager identifies new suppliers and products that reflect consumer preferences and drive sales. Trains and coaches merchandising staff to ensure that the product assortment reflects branding, seasonal, and customer demand.
• Image promoter– Promoter is a marketing professional responsible for demonstrating the features of a product to an audience or client. Promoter shows how the product works, takes questions and persuades consumers or clients to buy the product.
• Department Manager– A Department Manager works to ensure a positive experience for the customer by overseeing all aspects of their experience interacting with the company. They assist with the execution of daily operations through staff training, supervision and team building.
• Analyst – An analyst gathers, interprets, and uses complex data to develop actionable steps to improve processes and optimize results. Day-to-day, they assess company and client needs, receives robust information, and analyzes it, looking for telltale trends or areas for improvement.